Overview

About Us

Edison Elm is a modern industrial firm at the intersection of technical expertise, supply chain intelligence, and bold commercial execution.

We are more than a manufacturer’s rep — we’re the catalyst behind your  competitive edge.

From electrical wire & cable to enclosures and advanced connectivity, our focus is singular: we decommoditize what others treat as standard. Whether amplifying global brands  or launching our own signature lines, we turn overlooked categories into growth engines.

Our clients—OEMs, contractors, integrators, distributors, and design engineers count on us not just to supply components, but to strategize and solve.

Our Mission

“To decommoditize commodities—by design, by story, and by service.”

Whether elevating global leaders in established markets or launching bold new brands, we make the ordinary exceptional. Through technical depth, intelligent supply chains, and reliable execution, we unlock value in every product we touch.

What we do

We operate as a technical and supply chain partner, built on a commercial engine designed for speed, clarity, and scale. Our work spans three core pillars:

01

Representation of Global Brands

Exclusive agency for world-class manufacturers. We extend market reach through technical advocacy, product training, and channel growth.

02

EdisonSelect™  Brands Portfolio

Our in-house brand portfolio includes the EdisonFlex™, EdisonGrip™, and EdisonBox™  signature lines, engineered for real-world performance and designed to disrupt legacy, commodity-driven categories.

03

Supply Chain Advisory & Deployment

From on-demand warehousing to container optimization and project logistics, we move critical goods with precision—enabled by digital tools and real-time support.

A Name with Purpose

Our name reflects our DNA. Edison stands for innovation, progress, and industrial ingenuity. Elm represents nature, balance, and long-term stewardship. Together, they define a company built to move industries forward—with purpose.

Connect

Our Work is Shaped by Five Principles:

01

Be Technical

Know the products, the applications, and the problems they solve.

02

Be Commercial

Understand the market, the pain points, and how to create scalable efficiencies for our clients.

03

Be Entrepreneurial

Move fast. Think differently. Build what doesn’t exist.

04

Be Responsible

Act with ethics, transparency, and impact.

05

Be Global

Think beyond borders. Operate without limits.

We serve end users by delivering smarter products, sharper supply strategies, and technical confidence.

Leadership

Jono Regidor

Chief Executive Officer

Jono Regidor is the founder and CEO of Edison Elm. With over 14 years of experience in the electrical and electronic sectors, he leads with a relentless drive for innovation and a commitment to advancing the industrial landscape. His leadership combines strategic foresight with transactional excellence, focusing on delivering sustainable, high-value results across every category the company enters.

Jono is deeply focused on decommoditizing traditional product segments—redefining how value is delivered through smarter systems, stronger branding, and technical precision. His work is fueled by a long-standing passion for emerging technologies and their broader impact on supply chains and society.

He leads Edison Elm’s continued expansion across North America and global markets, building high-performing teams and scalable systems along the way.

Our Team Spotlight

Avi Gupta

Chief Electronics Officer | Avi has 10 years in electronics, specializing in circuit and PCB design. He worked at Philips, Toshiba, and Pentair, and holds a B.Tech in Electronics and Communications.

Ian Bryson

Account Executive, East | Over 30 years in electronics, skilled in business development, sales forecasting, and marketing. Expert in building relationships and growing key accounts.

Shahmeer Khan

Technical Account Representative | Shahmeer leverages his electrical and computer engineering background to enhance customer experiences, streamline technical support, and drive growth.

Misbah Ullah

Misbah Ullah

Technical Account Representative | Shahmeer leverages his electrical and computer engineering background to enhance customer experiences, streamline technical support, and drive growth.

We're  scaling fast  across industries and into global markets

We're investing in digital product experiences, agile systems, and a next-gen infrastructure to support our growth.

Whether you’re optimizing designs, securing supply, solving in the field, or scaling your brand—Edison Elm is built for you.